The way the genuine ‘Mad Men’ invented the stewardess that is sex-kitten

The way the genuine ‘Mad Men’ invented the stewardess that is sex-kitten

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Its 6th period throwing down Sunday, April 7th, AMC’s Mad guys has sometimes portrayed the glamour and excitement of airline travel plus the seemingly crazy and carefree everyday lives led by that era’s feminine flight attendants. But, in accordance with an innovative new guide concerning the reputation for flight stewardesses, it had been men – and some ladies – at Mad Men-like marketing agencies that created the image associated with sexy stewardess into the beginning.

In ” The Jet Sex – Airlines Stewardesses and also the creating of an American symbol,” journalist and historian Victoria Vantoch writes that within the mid-1960s, agencies wanting to “sex up” the stuffy standing of very early air companies started by changing advertisements portraying feminine journey attendants as helpful, girl across the street kinds with pictures of “beguiling brand new stewardesses” guaranteeing coffee, tea and even more.

Baskas: Before advertising agencies got a part of the flight industry, just just just how had been stewardesses portrayed and promoted?

Vantoch: when you look at the 1940s and 1950s, the stewardess had been popularly thought as a paragon of virginity, domesticity and wholesomeness. Air companies cultivated the airline stewardess image carefully. She had been the consummate homemaker: a professional at pampering guys, serving casserole and seeking pretty. Continue reading “The way the genuine ‘Mad Men’ invented the stewardess that is sex-kitten”